Gordon wanted a logo that had strong visual ties to Fort Collins (the biggest city in the district), with a look that felt fresh but not inexperienced. I achieved this by including Horsetooth Rock at the top, and pairing it with typography that's vintage enough to lend credibility but still in line with current trends.
The color scheme is all Colorado, emphasizing his concern for all of his constituents.
After producing countless fundraiser invites and social media ads, I'm proud to say that the campaign was a success!
Similar to the logo itself, I tried to balance the materials right on the line between contemporary and vintage, appealing to voters of all generations.