Metacoffee Lab

My friend Mike has been roasting his own coffee beans for as long as I have known him. When he told me about making the jump to start selling them to the public, I knew it was going to be a great project to work on. He already had the name and main color in mind, and after a couple of sit-down meetings (over coffee, of course), we established a brand personality and strategy. The end result is modern and fun, while still hinting at the scientific precision with which he approaches every bean he roasts.

Custom designed tricycle for farmer's markets and other pop-up shop opportunities

Coffee Bag Design - Launch Version

Launch T-Shirts - although the colors got changed after I handed off the files, they still came out nice!

T-Shirt designs round 2. The client wanted to explore some different vibes and gave me license to go off-brand, which is always fun.

↑Back to Top